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How
did they come up with the name Minnesota Vikings?
In
1961 Bert Rose was elected as General Manager of the
Minnesota Vikings , one of the first steps he took with the
new franchise was to recommend to the Board of Directors
that the club be nicknamed the "Vikings." He said
a nickname should serve a dual purpose.
First,
it should represent an aggressive person or animal imbued
with the will to win.
Second,
if possible, it is desirable to have it connote the region
that the particular team represents, which was the heavily
settled Scandinavian state of Minnesota, which
"Vikings" scores well on both points. Nordic
Vikings were a fearless race.
Following
many years of victories in the British Isles and France,
under Erik the Red, they sailed in open boats across the
North Atlantic, seeking new territories and peoples to
conquer. Their entire history was predicated by an
aggressive desire to will and win. While Minnesota is
populated by the descendants of settlers from many nations,
the area has a rich Nordic lore, perhaps due to the
mythology of Paul Bunyan and his Blue Ox, perhaps due to the
preponderance of the 'sons' and 'sens' in the phone book.
The Vikings, too, were Nordics; hence the name represents in
a large part the solid stock of people who call Minnesota
their home.
So
how did they come up with the logo?
When
Karl Hubenthal who was a sports cartoonist for the Los
Angeles Times, he made the original drawing of the Viking
logo in 1961 for Bert Rose, at the time, the General Manager
of the Minnesota Vikings. The logo itself depicts the fierce
warrior from Scandinavia--what is now Denmark, Norway, and
Sweden. What people of the era and who lived there referred
to the warriors as Norsemen, or Northmen.
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